In the last decade, OTT (Over-The-Top) platforms have revolutionized the way audiences consume entertainment. From Netflix to Amazon Prime Video, Disney+ to HBO Max, these platforms have completely transformed the traditional viewing experience by offering content on-demand, anytime and anywhere. The entertainment industry, once dominated by cable television and cinema halls, is now being reshaped by the rise of digital streaming. Rise of OTT Platforms The journey of OTT platforms began as an alternative to traditional television. Initially, they were seen as an additional source of content. However, with growing…
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