The Indian smartphone market has always been one of the most competitive in the world, with brands constantly innovating to capture consumer attention. As we step into 2025, the competition has intensified, with new players emerging and established brands strengthening their foothold.
In this blog post, we’ll explore the top 10 smartphone brands by market share in India in 2025, based on recent sales data, consumer preferences, and industry trends.
1. Xiaomi (Including Redmi and POCO)
Market Share: ~20%
Xiaomi continues to dominate the Indian smartphone market in 2025, thanks to its aggressive pricing, strong offline and online presence, and a wide range of budget to mid-range smartphones. The Redmi and POCO sub-brands have further solidified Xiaomi’s position by offering high-value devices with premium features at affordable prices.
Key Models in 2025:
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Redmi Note 14 Series
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POCO X6 Pro
2. Samsung
Market Share: ~18%
Samsung remains a strong contender, leveraging its brand trust, superior display technology, and a diversified portfolio from budget (Galaxy M series) to flagship (Galaxy S25 series). The company has also invested heavily in local manufacturing, helping it maintain competitive pricing.
Key Models in 2025:
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Samsung Galaxy S25
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Galaxy M35 5G
3. Vivo
Market Share: ~15%
Vivo has strengthened its position with a focus on camera-centric smartphones and aggressive marketing. The brand’s expansion into the premium segment with the Vivo X100 series has also paid off, attracting photography enthusiasts.
Key Models in 2025:
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Vivo V30 Pro
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Vivo X100 Ultra
4. Realme
Market Share: ~12%
Realme has successfully captured the youth market with its “Dare to Leap” philosophy, offering feature-packed smartphones at competitive prices. The brand’s 5G push and gaming-centric devices have contributed to its steady growth.
Also read: Realme 14 Pro Review: The Ultimate Mid-Range Phone
Key Models in 2025:
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Realme GT 6
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Realme Narzo 70 Pro
5. Oppo
Market Share: ~10%
Oppo continues to thrive with its sleek designs and advanced camera technology. The brand has also made strides in foldable smartphones, with the Oppo Find N4 gaining popularity in the premium segment.
Also read: Oppo K13 5G India Launch: A Game-Changer in the Mid-Range Segment?
Key Models in 2025:
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Oppo Reno 10 Pro+
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Oppo Find N4
6. Apple
Market Share: ~8%
Apple’s market share in India has grown significantly due to increased local manufacturing, making iPhones more affordable. The iPhone 16 series has been a major success, with strong demand for its AI-powered features.
Key Models in 2025:
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iPhone 16
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iPhone SE (2025)
7. OnePlus
Market Share: ~7%
OnePlus has successfully transitioned from a flagship-only brand to a more diversified lineup, including budget and mid-range Nord series phones. Its partnership with Oppo has helped streamline production and reduce costs.
Key Models in 2025:
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OnePlus 12R
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OnePlus Nord 5
8. Motorola
Market Share: ~5%
Motorola has made a strong comeback with its ThinkPhone series and affordable 5G devices. The brand’s clean Android experience and durable builds have resonated well with users.
Key Models in 2025:
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Moto Edge 40 Ultra
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Moto G85 5G
9. Nothing
Market Share: ~3%
Nothing has rapidly gained traction with its unique transparent design and near-stock Android experience. The Nothing Phone (3) has been a hit among tech enthusiasts looking for a fresh alternative.
Key Models in 2025:
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Nothing Phone (3)
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Nothing CMF Phone 1
10. Lava
Market Share: ~2%
Lava, an Indian brand, has seen a resurgence with its “Make in India” initiative, offering reliable budget smartphones with minimal bloatware. The Lava Agni 3 has been particularly successful in the sub-₹20,000 segment.
Key Models in 2025:
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Lava Agni 3
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Lava Blaze 5G
Final Thoughts
The Indian smartphone market in 2025 is more dynamic than ever, with Xiaomi, Samsung, and Vivo leading the race. While Chinese brands still dominate, homegrown players like Lava and global giants like Apple are making significant strides.
Which smartphone brand do you think will dominate in 2026? Let us know in the comments!